Editorial Design · Children's Nutrition · Alpina Baby

Un mundo
por probar.

A world of flavour to discover.

A full recipe book for Alpina Baby — Colombia's leading dairy brand — designed as a complementary nutrition guide for parents introducing solid foods to babies. Every page is a world to explore: warm, illustrated, and rooted in real nutritional science.

Un recetario completo para Alpina Baby — la marca láctea líder de Colombia — diseñado como guía de nutrición complementaria para padres que introducen alimentos sólidos a sus bebés.

Alpina Baby Complementary Nutrition Editorial DesignDiseño Editorial Illustration Recetario

ClientClienteCliente

Alpina Baby

FormatFormatoFormato

Recipe book · Square

Audience

Parents · Babies 6m+

DivisionDivisiónDivisión

Brandnew

Alpina Baby Recetario — Un mundo por probar cover

The BriefEl BriefEl Brief

Make nutrition feel like an adventure.

Alpina Baby needed a recipe book that parents would actually use — and keep. Not a pamphlet. Not a clinical guide. A real, beautifully designed editorial piece that treated complementary feeding as the joyful, exploratory milestone it truly is for every baby.

Alpina Baby necesitaba un recetario que los padres realmente usaran — y conservaran. No un folleto. No una guía clínica. Un objeto real y hermoso que hiciera que la experiencia de alimentar a un bebé se sintiera alegre, no estresante.

The ChallengeEl RetoEl Reto

"Design a recipe book that makes a parent feel confident, not overwhelmed — and makes a baby hungry to try everything."

"Diseñar un recetario que haga que un padre se sienta seguro, no abrumado — y que haga que un bebé tenga hambre de probar todo."

Complementary nutrition literature tends to be either too clinical (intimidating for new parents) or too generic (ignored on the shelf). Alpina Baby wanted something different: a piece that parents would sit down with, flip through with pleasure, and return to as their baby grew. The design had to do the nutritional heavy lifting — per-serving data, ingredient lists, step-by-step preparation — while feeling as warm and inviting as the kitchen it was designed to be used in.

The ApproachEl EnfoqueEl Enfoque

"Soft peach backgrounds. Flat-style food illustration. A handwritten headline font paired with bold display type. Every page its own little world."

"Fondos melocotón suaves. Ilustración de alimentos en estilo plano. Una fuente de título manuscrita combinada con tipografía de exhibición en negrita. Cada receta tiene su propio mundo de color."

We built the book around a warm, muted palette — peach, mint, sky blue, cream, sand — that shifts gently from page to page, giving each recipe its own colour mood while maintaining total editorial coherence. Flat-style vector illustrations of each recipe's hero ingredients anchor every spread, creating a visual rhythm that never feels repetitive. Nutritional badges are designed as friendly rounded pills, not clinical tables. The result is a book that feels as much like a gift as a guide.

The Recipes

Ten recipes. Ten first tastes.

Each recipe is built around Alpina Baby products — yogurts, papillas, and compotes — as the base ingredient, with simple, accessible additions that parents can find at any Colombian supermarket. Every one is tested, tasted, and nutritionally verified.

🍎

Recipe 01

Arroz con Compota de Manzana

Compota de Manzana · 3 porciones

Rice cooked with apple compote — a first-texture recipe that introduces grains alongside the sweetness of Alpina Baby apple compote. 150 kcal per serving, rich in calcium and B vitamins.

🧊

Recipe 02

Granizado de Compota de Manzana

Orange juice · Crushed ice · 3 porciones

A frozen treat using Alpina Baby apple compote, ice, and fresh orange juice. Blended and served immediately — 30 kcal per serving with 95% vitamin C daily value.

🥒

Recipe 03

Gazpacho de Manzana y Pepino

Apple · Cucumber · Basil · 2 porciones

A cold cucumber and apple blend — one of the most adventurous recipes in the book, designed to introduce savoury-vegetable profiles early. Chilled before serving for safety.

🥭

Recipe 04

Postre capas de Papilla & Frutas

Banana · Mango · Rice papilla · 2 porciones

Layered in a small cup: banana purée, rice papilla, diced mango. 130 kcal, 16% daily protein, vitamin A and B-complex. The visual design of this recipe uses a large mango and banana illustration that fills the right half of the page.

🍌

Recipe 05

Batida de Banano

Yogurt Baby · Frozen banana · Peach · 3 porciones

Yogurt Alpina Baby blended with frozen banana, diced peaches, and ground flaxseed. 90 kcal, calcium-rich, 64% vitamin B1 daily value. Serve immediately after blending.

🥕

Recipe 06

Rollitos de Zanahoria y Papilla

Trigo y Miel papilla · Carrot · 3 porciones

A tortilla of wheat flour spread with carrot strips and Alpina Baby Trigo y Miel papilla, rolled and sliced into small rounds. A finger food that introduces texture and colour at the same time.

Design System

Every spread is a mini world.

The editorial system was designed to feel warm and exploratory — not clinical. Each recipe page has its own colour background, its own hero illustration, and its own typographic personality, while remaining completely coherent as part of the larger book.

Colour-per-Recipe

Each recipe spread has a unique background tint drawn from the ingredient palette: apple pages are mint-green, banana pages are warm cream, tomato pages are soft coral. Parents navigate the book as much by colour as by page number.

Flat Food Illustration

Every recipe has a custom flat-style vector illustration of its hero ingredients — oversized and bleeding off the page edge. A whole orange, a sliced mango, a bunch of baby carrots — rendered in a warm, slightly textured style that feels handmade without being rough.

Typographic Hierarchy

Recipe titles use a handwritten italic script for the first word and bold display sans-serif for the product name — creating an immediate visual rhythm that parents can scan across. Ingredient lists and preparation steps use clean body type in a warm charcoal, never stark black.

Nutritional Badges

Nutritional information is presented as rounded pill badges — teal on white — showing kcal, protein, vitamins, and % daily value. They're designed to be readable at a glance without stopping the visual flow of the page. Science that feels like design.

Cover System

The cover uses the full warm palette in abstract blob shapes — peach, sky, cream — with a baby hand holding a toy rattle as the central illustration. "Un mundo por probar" in the handwritten script font. The spine repeats the title at 90°. Every edge is considered.

Portion Icons

A set of custom fork-and-spoon icons indicates portion count per recipe — 1, 2, or 3 portions shown as stacked utensil pairs. They appear top-right on every spread, making it instantly easy for parents to scale recipes up or down for the family.

Palette

Colours borrowed from the kitchen.

Every colour in the Recetario comes from the ingredients themselves. Peach from the fruit. Mint from the leaves. Sky blue from the baby-food world. The palette is soft and warm — never clinical, never harsh, always touchable.

Baby Peach

#f2b8a0

Cover · Headers · Blobs

Baby Sky

#c8e4e8

Recipe backgrounds · Badges

Soft Mint

#b8ddd8

Granizado · Accent fills

Warm Sand

#e8dfc8

Papilla pages · Neutral

Alpina Orange

#e8924a

Brand accent · Section labels

Alpina Teal

#5ab8b0

Nutritional badges · Alpina brand

About the Client

Alpina —
Colombia's most trusted
dairy brand.

Alpina is one of the most recognised food brands in Colombia, with a product range spanning dairy, yogurt, baby foods, and nutritional supplements. The Alpina Baby line is specifically designed for children's nutrition from 6 months upward — and the Recetario was designed to support parents through the complementary feeding stage with confidence, warmth, and genuine expertise.

Project Scope

Full editorial
design from
brief to print.

Brandnew delivered the complete editorial design of the Recetario: concept and layout system, typographic hierarchy, page-by-page illustration direction, recipe copyediting, nutritional badge design, cover design, print specification, and final press-ready files. A complete creative production project managed end-to-end through Uppipe.

Also for Alpina Baby

Lactancia Materna —
El inicio de una vida saludable.

Alongside the recipe book, Brandnew designed a breastfeeding awareness brochure for Alpina Baby — a beautifully illustrated, destigmatising communication piece that treats breastfeeding with the warmth, openness, and confidence every new mother deserves.

Design Approach

Simple. Brave. Unmistakably human.

The brochure's design is a deliberate act of destigmatisation. The body is illustrated with calm, flat abstraction — warm skin tones, minimal line work, a single milk drop — making something natural feel completely, confidently natural.

The Illustration

Two illustrated breasts — rendered in warm peach with concentric circle forms and a single white milk drop — span the full bi-fold cover. No photography. No coyness. The abstraction makes the image universally readable and completely non-clinical. It's the body as icon.

The Copy

"Lactancia Materna" in the handwritten arc script. "El inicio de una vida saludable" in the flowing italic. The body copy references the WHO definition directly — grounding the emotional tone in scientific authority without feeling cold. Alpina's role is support, not prescription.

The Format

A DL bi-fold — the same footprint as a boarding pass. Small enough to slip into a maternity bag, large enough to read comfortably at a postnatal appointment. Uncoated kraft-effect stock. Every material choice communicates: this is gentle, trustworthy, and made for you.

Un mundopor probar.