Local food from local farmers.
A complete brand identity and ongoing creative operations system for Acceso — a Clinton Foundation initiative working with smallholder farmers across Latin America and the Caribbean to build sustainable food markets, grow local economies, and create dignified livelihoods for rural communities.
Una identidad de marca completa y sistema de operaciones creativas continuas para Acceso — una iniciativa de la Fundación Clinton que trabaja con pequeños agricultores en América Latina y el Caribe.
Una identidad de marca completa y sistema de operaciones creativas continuas para Acceso — una iniciativa de la Fundación Clinton que trabaja con pequeños agricultores en América Latina y el Caribe.
Acceso means "access" in Spanish — and the organisation's entire purpose is encoded in that single word: access to markets, access to buyers, access to technical knowledge, access to a dignified income. The brand needed to be as direct, energetic, and forward-moving as that mission.
Acceso significa "access" en español — y todo el propósito de la organización está codificado en esa sola palabra: acceso a mercados, acceso al conocimiento, acceso a los sistemas económicos que históricamente han excluido a los pequeños agricultores rurales.
Acceso significa "access" en español — y todo el propósito de la organización está codificado en esa sola palabra: acceso a mercados, acceso al conocimiento, acceso a los sistemas económicos que históricamente han excluido a los pequeños agricultores rurales.
The Acceso brand mark is a double-chevron — two forward-pointing arrow forms interweaved — on a deep forest green. It's a mark about direction, progress, and the energy of a growing movement. At every scale from a fridge magnet to a billboard, it reads as motion.
Acceso's social content is built around a simple principle: the farmers are the heroes. Every post template centres a real human face, a real field, a real moment — with the graphic system providing structure without overwhelming the story. The brand's bold chevron forms and multi-accent palette make content instantly recognisable across all five country contexts.
Each accent colour maps to a distinct area of Acceso's work — and gives content creators a clear, intuitive system: when you're talking about exports, use amber. When you're talking about community food security, use teal. When you're talking about market systems growth, use lime. The system scales across geographies, languages, and media.
Acceso operates multiple distinct programmes and sub-brands within its umbrella — each with their own campaign voice, audience, and geographic focus. The brand system is designed to give each programme visual independence while maintaining the Acceso parent identity.
The Acceso food distribution tote bag is one of the most quietly powerful pieces in the system: a black canvas bag carrying the same message in four languages simultaneously — designed for Haiti, where the communities being served speak English, French, Spanish, and Haitian Creole. Every partner logo sits at the base: World Central Kitchen, Haitian Relief Organisation, CORE, and Acceso.
Acceso's brand exists in service of a mission — and the mission is measured. Every campaign, every piece of creative, every tote bag handed out at a food distribution point is connected to a real farmer, a real harvest, a real income.