Timaná Flowers — Brand Identity

Brand Identity · Fresh Cut Flowers · Colombia

Timaná

flowers

A new identity for a 56-year-old Colombian rose exporter — built on three brand pillars: tradition, consistent quality, and environmental awareness. florestimana.com

Una nueva identidad para un exportador colombiano de rosas de 56 años — construida sobre tres pilares de marca: tradición, calidad consistente y la línea continua de compromiso que nunca se ha roto.

Est. 1976 Freedom Roses florestimana.com Product of Colombia

ClientClienteCliente

Timaná Flowers

Founded

1976 · 56 years

ScopeAlcance

Full Brand System

DivisionDivisiónDivisión

Brandnew

Timaná Reds — Freedom rose export box, red on grass

The BriefEl BriefEl Brief

56 years of growing.
One name to carry it forward.

Timaná has been growing and exporting premium Colombian roses since 1976 — through generational changes, industry shifts, and a world that increasingly demands both beauty and responsibility. This rebrand didn't invent a new brand. It revealed the one that was always there.

Timaná ha estado cultivando y exportando rosas colombianas premium desde 1976 — a través de cambios generacionales, cambios en la industria y evoluciones del mercado global. El reto: comunicar esa continuidad como un activo, no como una edad.

The ChallengeEl RetoEl Reto

"After 56 years, it was time to communicate who we are — not just what we grow."

"Después de 56 años, era el momento de comunicar quiénes somos — no solo qué cultivamos."

Timaná had the product, the heritage, and the relationships. What they needed was a visual identity strong enough to match their standing — packaging that could stand on the counter of a European florist, stationery that could open doors in US wholesale markets, and a brand philosophy document that told the story of everything they stood for. The rebrand was also a generational transition: new management, same roots, deeper pride.

The ApproachEl Enfoque

"The rose illustration IS the brand — a continuous line, like the years, like the stem, like the commitment."

"La ilustración de la rosa ES la marca — una línea continua, como los años, como el tallo, como el compromiso."

We built the identity around three elements: the italic handwritten "Timaná" script in forest green, a continuous-line rose illustration that doubles as a pattern system, and the "1976" heritage seal. The packaging system runs in two colourways — Timaná Reds (deep crimson) for the flagship Freedom rose line, and a Tiffany-adjacent teal for the premium garden rose line. Every surface carries the brand: the box exterior, the interior flap, the corrugated sleeve, and the business card in your hand.

Packaging SystemSistema de Empaque

The box is the first impression.
It has to be unforgettable.

When a Timaná box arrives at a wholesale market in Miami or a flower shop in Amsterdam, it's the first physical encounter with the brand. The packaging was designed to be photographed, recognised, and remembered — a display object as much as a shipping container.

Timaná Reds

Deep crimson with white script and rose outline illustration. The "Freedom" variety name sits between the Timaná wordmark and the 1976 seal. Inside the box, the flap liner carries the URL in red — so even the buyer unpacking the flowers encounters the brand. Every detail is intentional.

Timaná Teal

A Tiffany-reference teal — rare in the flower export category, instantly premium. The same continuous-line rose illustration runs at large scale across the box face. The interior sleeve is in a lighter teal, with "PRODUCT OF COLOMBIA" and the URL printed in forest green. When you open the box, the roses are framed by the brand.

The Corrugated Sleeve

The protective corrugated sleeve around the stems carries the brand at an oversized, typographically aggressive scale — the Timaná script running diagonally around the circumference. At the end of the supply chain, this sleeve is still telling the story. The brand goes all the way down to the stem.

Brand Philosophy

Remembered for
three things.

The Timaná brand comunicado — a printed manifesto sent to buyers and trade partners — articulates the three pillars that define the farm and its identity. Not marketing language. A statement of genuine character, 56 years in the making.

Tradition

Consistent Quality

Environmental Awareness

The Identity System

The mark that
holds it together.

The continuous-line rose illustration is the identity system's most distinctive element — a single unbroken stroke forming two roses with leaves. Drawn to reference both botanical illustration and artisan craft, it appears at every scale: small on the business card, monumental on the shipping box, as a ghost pattern on the card back.

The "1976" heritage seal grounds the brand in time — not as a nostalgia play, but as a statement of durability. In a volatile export category where farms come and go, 56 years is a competitive asset. The seal makes it visible.

Brand Communications

A farm that writes its
own story.

Alongside the visual identity, Brandnew wrote and designed the Timaná brand comunicado — a printed document sent to wholesale buyers, importers, and florist partners introducing the new identity and articulating the farm's values.

Comunicado: Brand philosophy, three pillars, heritage statement. Printed on textured uncoated stock with the rose illustration running across the upper third.

Business cards: White front with the italic Timaná script and full contact details. Forest green back with the rose pattern in tone-on-tone and the 1976 seal. Printed on seeded paper.

Digital presence: florestimana.com — the URL printed on every box, every card, every sleeve. The brand always points home.

Colour System

Every colour is already in the field.

The Timaná palette is extracted directly from the farm: the deep forest green of the stem, the crimson of the Freedom rose, the teal of the irrigation pond at midday, the soft pink of the petals. The brand is a portrait of the land it comes from.

Forest Green

#1a5c3a

Primary · Wordmark · Typography

Deep Forest

#0d3320

Business card back · Dark surfaces

Freedom Red

#c82020

Timaná Reds packaging line

Teal Garden

#2ab8a0

Premium garden line packaging

Rose Petal

#f5d8dc

Backgrounds · Soft accents

Cream White

#faf6f0

Business card front · Comunicado

56 years of growing.One name to carry it forward.

The box is the first impression.It has to be unforgettable.

Remembered forthree things.

The mark thatholds it together.

A farm that writes itsown story.