Lavi — Haitian Nut Butter Packaging

The BriefEl BriefEl Brief

Haitian craft, global shelf.

Lavi means "life" in Haitian Creole. The brand needed packaging that could compete on international shelves while staying true to its Haitian roots — warm, bold, full of character.

Lavi significa "vida" en criollo haitiano. La marca necesitaba empaque que pudiera competir en estantes internacionales mientras permanecía arraigado en la calidez, el color y la cultura de su origen.

The ChallengeEl RetoEl Reto

"How do you make 10 different flavors feel like one brand — while making each one feel like its own world?""¿Cómo haces que 10 sabores diferentes se sientan como una sola marca — mientras haces que cada uno se sienta como su propio mundo?""¿Cómo haces que 10 sabores diferentes se sientan como una sola marca — mientras haces que cada uno se sienta como su propio mundo?"

Lavi's line spans peanut butter and cashew butter in flavors ranging from classic (with peanuts) to unexpected (crunchy sorghum, coffee & cacao, spicy cashew). The design system had to hold all of these together without looking like a category grocery shelf — it needed personality, warmth, and a Haitian point of origin that proudly said "Made in Haiti."

The ApproachEl Enfoque

"Each jar gets its own color. Every flavor tells its own story. All under one script logo that owns the shelf.""Cada frasco tiene su propio color. Cada sabor cuenta su propia historia. Todo bajo un solo logotipo de script que dueña el estante.""Cada frasco tiene su propio color. Cada sabor cuenta su propia historia. Todo bajo un solo logotipo de script que dueña el estante."

We built a flexible system anchored by the handwritten "Lavi" script logotype in white — bold, warm, and instantly recognizable. The label background shifts color per flavor, giving each SKU a unique identity while the consistent logo, typography, ingredient illustration, and gold ribbon banner keep the family cohesive. The result: a 10-jar lineup that stops you in the aisle.

The Full Line

10 flavors, 10 worlds

Every SKU in the Lavi lineup has its own label color, ingredient illustration, and flavor descriptor — while sharing the same structural system across all ten jars.

Creamy Cashew Butter

Salted Cashews

Purple · Cashew

Spicy Cashew Butter

With Cashews

Purple · Cashew

Peanut Butter

Dark Chocolate & Sea Salt

Brown · Peanut

Peanut Butter

Coffee & Cacao

Mocha · Peanut

Cinnamon Peanut Butter

Cinnamon Honey

Terracotta · Peanut

Peanut Butter

Ginger

Olive · Peanut

Honey Peanut Butter

Honey & Sea Salt

Magenta · Peanut

Peanut Butter

With Peanuts

Coral · Peanut

Peanut Butter

Salted Chocolate

Sky Blue · Peanut

Peanut Butter

Crunchy Sorghum

Teal · Peanut

Design System

The color architecture

Each flavor gets a unique label color drawn from the ingredient's emotional palette. The gold ribbon banner, white Lavi script, and duotone ingredient illustration remain constant — giving the system structure while each jar expresses its own character.

#6b2d8b

Cashew · Salted + Spicy

#5c3317

Dark Chocolate + Coffee

#b84a2a

Cinnamon Honey

#8a9230

Ginger

#c42870

Honey & Sea Salt

#e06030

Classic Peanut

#2e88b8

Salted Chocolate

#1aaa9e

Crunchy Sorghum

01

Script Logotype

The handwritten "Lavi" wordmark in distressed white anchors every label. Its casual warmth signals artisan craft and human touch — the antidote to industrial nut butter. Always white. Always centered. Always the hero.

02

Gold Ribbon Banner

A vintage-style ribbon banner in golden yellow carries the flavor descriptor — the final identifier that tells you exactly what's inside. It visually anchors the lower third of the label and creates rhythmic consistency across all 10 jars.

03

Ingredient Illustration

Each jar features a hand-engraving-style ingredient illustration: cashews splashing, ginger roots stacked, cacao pods cracked open. Printed in a duotone of the label color and gold, they overflow beyond the banner — adding life and dimension.

Honey & Sea Salt

Honey Peanut Butter · Magenta

Crunchy Sorghum

Peanut Butter · Teal

Ginger

Peanut Butter · Olive

Salted Chocolate

Peanut Butter · Sky Blue

Salted Cashews

Creamy Cashew Butter · Purple

With Peanuts

Classic Peanut Butter · Coral

Cinnamon Honey

Cinnamon Peanut Butter · Terracotta

Dark Chocolate & Sea Salt

Peanut Butter · Dark Brown

Spicy Cashew Butter

Cashew Butter · Deep Purple

Coffee & Cacao

Peanut Butter · Mocha

LaviNut Butter

Haitian craft, global shelf.

10 flavors, 10 worlds

The color architecture

Lavi
Nut Butter